What is affiliation?
Membership is a sponsorship agreement between you (the affiliate site, for example: www.hotelesdegrancanaria.com) and advertisers (the professionals, for example: Atrapalo, Booking, etc) who will remunerated by way of commission every action generated from your site / web.
This can result in several ways:
- Pay to click
- Remuneration for double click
- Remunaración by printing or cost per thousand impressions CPM
- Form
- CPS (Cost per Sale) = CPV (Cost per sale), for the sale of products
You'll have to look at the type of remuneration that he gives each program or campaign.
Depending on the type of remuneration that has set the advertiser will pay through the deck to your Internet action (click, double click, cpv, etc)
* For technical terms, refer to the glossary of membership.
Affiliation platforms: How do they work?
Affiliation platforms play an intermediary role between merchants / advertisers and affiliates (ie you) Thanks to them, will not have to create an account for each trader (there are thousands) and gestionaréis all your campaigns through a single interface, with a single payment for all your commissions.
Each platform offers you a multitude of programs in a variety of topics (travel, High Tech, beauty, sports, games on the net and etc).
Each program has its own remuneration, defined for each e-merchant.
Once registered and created an account at one of the platforms, you can subscribe to the campaigns that interest you
Once accepted for a particular program (can lead to the acceptance a few working days), you can retrieve the visual or advertising banners and other promotional media.
Registration platforms.
The first stage is to identify the sponsors / advertisers better corresponding to the target / target of your portal. To do this, you must identify in advance the profile of your visitors, in addition to what they want, or they may concern, in order to specify the maximum advertiser profile with the profile of your visitors.
Then, you have to choose the form of payment that best suits your site, either click, CPM, form, or sale.
Note: It is possible to work with all these formats remunerative time, ie at the same time collaborating with affiliation platform and a platform for sponsored links, or even click, CPM, etc.. You'll have to see if they are compatible with each other, ask in the appropriate forum or contact the company in question directly.
One of the advantages we have as webmasters we can be members of multiple platforms simultaneously, and choose the most profitable we report.
Thus we can compare different affiliate programs and discover the advantages of each, and which may be most appropriate for our project.
Tips for integration.
The main mistake of beginners is to "flood" with much publicity their portals, which is counterproductive, because: - The web load is heavy and slow to show
- Effect "Christmas tree", the project looks more like a tree online advertising rather than a serious project
- Difficult to manage all advertisers and campaigns that often last a certain time, thus ruling broken link banners, etc etc.
- So much intrusive advertising is annoying for your visitors and makes them uncomfortable, which will visit your site once and never again.
The golden rule here is to reward quality over quantity.
This is of great importance to identify precisely the theme of your site and the nature of your visitors, selecting a small number of programs in your field of activity.
Notoriety, compensation, quality of the program: for you to select, depending on your criteria.
Use both banners, scripts and text links on your pages, for example, an affiliate link at the end of a text, to redirect to an e-commerce portal is very effective.
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